Public Individual: Blog
*updates underway
Traditional Media, SEM and Social Marketing has converged: Social Media Optimization and Online Reputation Management with Basic SEO Tactics = OSO or Online Social Optimization. If you have questions, contact us through this form:
- Integrated Social Marketing Template
- This is the primary list of online resources one would use as a freelance integrated social marketer. Copy this spreadsheet and use it as a guide to a comprehensive social networking strategy. (Hint: pay particular attention to automizing services on the list, such as TubeMogul.com) Not using a blog or doing a video podcast? Just sign up using the sites highlighted in teal. NOTE: PublicIndividual does not manage sites listed in orange on this spreadsheet, as they are too important to one's professional digital shadow to be entrusted to anyone but that individual.
- Content Tracker
- This spreadsheet allows the SEO Expert to track all the data needed to recreate any post quickly across a number of different sites. Keywords and short phrases for microblogging and social bookmarking can be generated out of the longer blog posts.
- Keyword Analysis Tracker
- For each keyword you intend to optimize for, make a note of the top sites and analyze the text of each site. Copy that text into the spreadsheet, and remove any identifying nouns, leaving behind only the raw grammar of the sentences and primary keyword in context. This spreadsheet is what you'll brainstorm off of when creating your own keyword-dense copywriting. (And to check keyword density on the fly, use Live Keyword Analysis.)
- Swipe File Template
- When you're bookmarking, blogging, and creating web pages, keeping track of many different clouds of keywords becomes a job in and of itself. This spreadsheet helps keep them all lined up, ready for each post and as a record after the fact, and is used in conjunction with the Content Tracker spreadsheet.
OSO Spreadsheets*
Feel free to apply these documents on your own to organize and manage your online identity. These documents are updated as We find more social applications that can be integrated into a comprehensive social marketing platform, and follow through with the Video Instructions.
Video tutorials which explain the theory and application of Public Individual's approach to online social media distribution as it relates to the operations of these templates.
- Meta Tag Generator
- For those working in straight html, or dropping something into a page real quick and just need a Meta Tag Generator for a keyword cluster or description. Pro Tip: Restrict your page descriptions to 100 characters, use is.gd to create a shortened url of the page, then twitter the description and url once the page is built.
- Good Keywords v2 & KeywordPad
- KeywordPad is a Windows software for managing large keyword lists used in your Internet marketing campaigns (organic search engine optimization, PPC advertisement campaigns, etc). Use it to clean, modify and multiply your keyword lists. Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keyword to target is very important because your site should provide what people are searching for--you want traffic that converts into customers for you or your client and that means knowing what keyword they type into a search engine and anticipating it on your page.
- Ontology Finder - Related Keywords Lookup Tool
- Please enter a keyword into the textbox above to perform a search for related keywords. The goRank ontology lookup tool checks the top 1000 Google results for your keywords by running a related word query.
- Live Keyword Analysis
- Using the live keyword analysis tool you type in your keywords and then paste in your text and your keyword density analysis will be done on the fly. No need to press submit, it updates automatically. This means that you can do all your editing within the text box, and receive live feedback about your keyword density.
- Textalyser
- Online text analysis tool provides detailed statistics for your text and to quickly know the subject of a text. Now with new features such as analysis of word groups, weighting keyword-density, and identifying prominent words or expressions. Webmasters can analyse the links on their pages easily by entering the URL rather than cutting and pasting, although that too is supported.
- Yahoo Tracker
- The Yahoo Tracker is used to track your search engine keyword rankings for various keywords and urls over time, to help you monitor your search engine optimization labours. Keyword data is tracked historically, allowing you to produce graphs of your search engine rankings over time, and you can also monitor the progress of your competitors too by tracking their urls.
- Search Engine Keyword Tracker & Keyword Ranking Tool
- This utility can be used to check search engines (currently supporting Google, Yahoo and MSN) for search engine ranking and track those ranking historically
- KeywordDiscovery
- Discover the best keywords to target on your website: KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool. Free trial, but may not be worth the price.
- Google's Keyword Tool
- Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's URL.
- GoogEdit
- It's a simple to use tool to manage your Google AdSense Adwords. Clean up word lists, and format them to maximize your reach, while saving money.
- Keyword Services Platform
- The platform aims to provide a core set of data and technology to empower search engine marketing and keyword research efforts. The KSP uniquely delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface (API) and a Microsoft Excel add-in.
- Google Link Popularity Analysis Tool
- This tool enables you to easy gather enough data to analyze a page's link popularity. The Google Link Popularity Analysis Tool only looks at Google links and the pages associated with those links. The reports show PageRank data, internal and external link counts, anchor text weights, class C IP reporting and much more.
- PageRank Search
- The PageRank Search tool allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance, the sites associated with those keywords. Each result displays a graphical bar with the PageRank of that particular site.
- Hub Finder
- Hub Finder looks for sites which have co occuring links to related authoritative websites on a particular topic. Hub pages which link to related resources may provide powerful links which are given a relevancy boost in community, topic, or authority based search algorithms.
