As the leading video sites command more and more of our time, advertisers and major media companies will notice. The more time we spend on these services, the better chance they will have to compete on an equal footing with cable TV channels. It is still early days, but once we are nearing an inflection point, and once we reach it, the video industry (both online and off) will change very rapidly.
January 8th, 2012
How People Watch TV Online And Off | TechCrunch
January 8th, 2012
Ezra Klein on the Importance of Advertising to Media
Pay-per-view mechanisms, micropayments, and even subscription-based business models are all languishing. Consequently, the overall health of modern media marketplace and the digital economy—and the aggregate amount of information and speech that can be produced or supported by those sectors —is fundamentally tied up with the question of whether policymakers allow the advertising marketplace to evolve in an efficient, dynamic fashion. In this sense, it is not hyperbole to say that an attack on advertising is tantamount to an attack on media itself.
January 2nd, 2012
More about the phonedog debacle..
Phonedog’s attempt to put a value on Twitter followers could well backfire. No one particularly cares to hear that they’re worth $2.50, even if that is well above the going rate. The site’s Facebook wall is already filling up with comments to that effect. “I just unfollowed you guys on Twitter,” writes one commenter. “You can put my $2.50 directly in my PayPal account.”
http://mashable.com/2011/12/30/twitter-follower-lawsuit-noah-kravitz/
December 30th, 2011
M.I.T. Game-Changer: Free Online Education For All – Forbes
The program will not allow students to earn an M.I.T. degree. Instead, those who are able to exhibit a mastery of the subjects taught on the platform will receive an official certificate of completion. The certificate will obviously not carry the weight of a traditional M.I.T. diploma, but it will provide an incentive to finish the online material. According to the New York Times,in order to prevent confusion, the certificate will be a credential bearing the distinct name of a new not-for-profit body that will be created within M.I.T.