Online Social Optimization
What is at the heart of the Online Social Optimization strategy?
Online Social Optimization is a saturation strategy!
Search Engine Marketing began with a single dimension – Keyword Phrase. With social networks, Online Reputation Management became increasingly important. Social Media Optimization now focuses on leveraging a brand message across third-party channels. It is becoming increasingly obvious that value is added to the internet when we engage with it as a social infrastructure.
The advent of PPC marketing through search engines allows for demographic and geo-specific distribution of a message in text, audio, or video. Now with social media sites marketing on top of their own user-generated content, the marketing channels themselves are uniquely new mechanisms in the human economy. Distributing messages across such a flexible and open framework in such a wide variety of ways creates its own unique set of problems, for which an OSO Expert is prepared to address.
Ultimately the OSO Expert is dealing within an attention-based recognition economy, and all projects must be oriented around reciprocation, consistency, authority, and social validation to succeed. To do this, the message must be simple, it must be unexpected, and it must be concrete. The text’s keywords should use alliteration, rhythm, and rhyme to entrain the reader’s emotions to the message being relayed.
Taking a prepared message to the net across an entire network from the very beginning helps establish a saturation right from the start, and is essential to building up that long-term semantic leverage for future reputation management.
Egonomics, a Recognition Economy of Attention
With every paradigm shift in economic patterns, new collectives and masterminds arise to network growth and outgrowth against the chaotic background of social upheaval. In the shift toward the rise of collective interests across social networks, a recognition economy is inevitable. Public Individual seeks to bring together a group mind synergized around these concerns, each of which will be made live-links as those topics are discussed.
Identity Management
Basic Reputation Economics
Tracking the Data Shadow
Mobile Direct Response
Post-Commerce Marketing
Interstitial Standards