The price of “free” though is escalating, the social networks have moved on from just using our data for displaying advertisements to processing our private information and distributing it in ways we may have never expected.
Professional networking site LinkedIn caused an uproar last week when their social advertising feature started adding what appeared to be users’ personal endorsements to adverts for products, businesses and websites based on behaviour monitored by the site’s tracking software.
July 5th, 2011
Are we becoming slaves to the “like” button? — Tech News and Analysis
Neil Strauss argues that we are, and that all of this implicit and explicit voting that takes place in social networks is encouraging a kind of vicious conformity. We no longer reveal our true selves online, he says, because so many of us are obsessed with judging our conduct based on whether it is approved by our friends, followers or social graph. But is that true? And if so, is it social networking’s fault?
Strauss argues that widespread use of social-networking features such as the “like” button, the retweet and the +1 button that is part of the new Google+ are effectively training us to only respond to things that have become popular — and to govern our own behavior so that it gets more likes and retweets, which he says effectively suppresses any unusual or controversial opinion in favor of the mainstream or predictable.
via Are we becoming slaves to the “like” button? — Tech News and Analysis.
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July 4th, 2011
“Strange Factories” and @Foolishpeople : Crowdfunding Film Case Study
I don’t know that this still holds true, but I do think it’s wise to have at least ten percent of what you’re requesting ready to seed into the campaign in the first few days. Over the last few weeks, I’ve been tracking the use of transmedia narrative as an element of crowdfunding for film development, something being undertaken by the theater troupe Foolish People for their production of ‘Strange Factories’.
Foolish People is using their Indiegogo drive to actually roll out their narrative, with new media objects occurring every day to drive interest in donations. The actual site for the film is still in ARG game mode: http://strangefactories.com/ and doesn’t take in any contribution there at all – instead it deepens the visual aesthetic associated with the as yet unreleased film.
http://onlinesocialoptimization.com/course/tools/module-14-crowdfunding-and-crowdsourcing/
by publcindividual | Posted in Further Reading | Comments Off | Tags: crowdfunding, crowdsourcing, how to fund a film, transmedia
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June 12th, 2011
IMF Hacking and “spear phishing” « The Reputation Economy
This is a fascinating case… looks like most of the damage is done and we just don’t know how bad it has gotten.
The hackers probably used somethin they’re calling “spear phishing” which I isolated from the article at this link for further reading…
http://thereputationeconomy.wordpress.com/2011/06/13/pcworld-reports-on-imf-hacking-spear-phishing/
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