The rest of 2009 and 2010 will separate the pack – those organizations that see the changing information environment and realize that it links directly with how they engage customers, partners, and employees will start seeing results after months or years of investment. Others will leave social initiatives on the side and ignore the changing dynamic at their financial peril. The power has shifted. The organization needs to be shaken up. We are just at the beginning of where this shift gets really interesting.

via The Social Organization: It’s the Trough of Disillusionment and So Much More.