Social Media Strategy for Your Website and Presence / Domozych Media
Remember, every search engine is designed to provide the most relevant data to its user, and every search engine is rapidly changing to cope with the overall surge of information being added to the internet every day.Because of this, the algorithms which are kept secret also change. Signals that once influenced search decisions heavily have become less relevant, and over the last few years a couple of trends have emerged. To my mind, the most important rule of thumb is to present unique, relevant content consistently while crediting those other sites which provide interesting insights or commentary on your topic.A corollary to this rule of thumb is that any activity which seems overly manipulative to a search engine, even if it works, will eventually become irrelevant. Before I explain specifically why social media has become such an important factor in future-compatibility for search engine optimization, I want to highlight an example of this irrelevancy which I’ve anticipated for the last year or so, the ‘NoFollow’ tag.
via Social Media Strategy for Your Website and Presence / Domozych Media.
Categories: Further Reading