It is very easy to preach to corporate culture. I’m more interested in what works.

George Lois said, in the documentary Art & Copy, that marketing was poison gas. That jives much more closely with my understanding than the constant ROI concerns of corporate bobble-heads, as cutting edge as they may have polished their public face into being to talk to the narrowcast and expect the best.

What I find fascinating, and pretty much what I expected from online spaces, is that truth rises to the top, and new, spontaneous pools of information become immediately explored. We’re friggin ants, man… give us a big sticky spot and we’ll tell our friends, come swarming in until we’ve scoured it for all it’s worth. Here’s the thing though – we only tell the other ants we know are interested.

Recently I sent around to the mastermind group a series of links regarding specific third-party tools for twitter. I’ll be exploring those third-party tools that survived the recent shift in twitter’s OAuth mandate in the course module ‘Twitter as Lifestreaming‘ as I continue writing Online Social Optimization. Keep an eye on it, learning how to use some of the essential twitter tools out there will greatly improve your public appearance, and all that other professional bullshit, like metrics.