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To make Twitter an effective tool, you need to be a Brand, Maven, or Mensch. To go even further, you need to be able to adopt the roles of Brand, Maven, Mensch, and a touch of the Smore, and that is truly an art.
via Guy Kawasaki :: American Express OPEN Forum.
Categories: Further Reading
« Mashable’s Social Media Guide for Journalists | Ripple: Ray Carney talks to Richard Metzger | Alterati: The GSpot- The Inside Scoop on the Outside Culture »
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