Superhype » Blog Archive » Crowdsourcing Charlene Li’s new book

Conventional wisdom says that you cannot write a book by committee. Charlene Li of Altimeter Group is trying to dispel that idea, to some degree.

As she’s researched and written her forthcoming book Open, Charlene has relied on her blog and Twitter account to collect ideas such as the title of her book. It looks like her approach is to ask very targeted questions (”international examples of ‘open’ organizations and leaders needed”) to meet a need, which I suspect sparks better input than open-ended queries.

Crowdsourcing is nothing new, but I believe thought leaders like Charlene are taking the right approach in reaching out to readers and followers for ideas.

via Superhype » Blog Archive » Crowdsourcing Charlene Li’s new book.

Posted by unruh on November 4, 2009.

Tags: crowdsourcing

Categories: Group Mind Dynamics

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