I’ll be presenting a series of videos designed to explore what I and the others who initiated the Public Individual Mastermind Group have developed since the publication of The Art of Memetics in 2008. Suffice it to say, these videos go beyond what I initially released at the start of Public Individual, and reflect two years of study. The core of this mastermind group was the use of the Public Individual Identity Tracker, available at http://spreadsheets.google.com/pub?key=pilPmRnL3UZr8_o0bvCimcA&output=html

On this spreadsheet we’ve listed a number of URL’s you’ll find useful. Bear in mind that the internet presence you are constructing is a confluence of multiple third-party sites working in tandem, and that these individual sites all have their own developmental arc. Redundancy across social networks will help you maintain a coherent presence even in the face of sites falling apart (like Ma.Gnol.Ia’s massive server fail), or being purchased and subsumed into other sites (Delicious being integrated into Yahoo, Feedburner’s integration into Google.) It is because of this very process that I rely on the public spreadsheet function Google provides through Google Documents, so that as new services arise or old services fail I can update the spreadsheet once and keep this core document up-to-date.

via Online Social Optimization.