On a personal note, when Edward and I were first writing The Art of Memetics, we’d imagined that QR Code would remain the primary basis for any scan technology transfered to cell phones. Now there are two competing applications seeking market share, one with EZ Code at ScanLife, and another at NeoReader. Of the two, scanlife’s mobile app is a delight to use and I highly recommend pointing your phone to http://getscanlife.com if you haven’t already. NeoReader – not so much. and the NeoReader codes are aesthetically displeasing. However, Scanlife.com could disappear overnight and you would be left with countless photographs of meaningless squares.

This leads to the next logical question: What will be around in four years? What can be leveraged to deepen the information you could pack into a single space? What are the standards by which data is interacted with in real time, right now? And of that technology, what is most directly accessible?

Standards through which a space can either be filled by our mediating force, or standards through which an implicit meaning can be distributed through a space, where only those attuned through branding techniques would be able to unpack the transmission.