Imagine Your Reality , Archive » Some commentary on social media policy
When employees use social media they need to include a disclaimer that makes it clear that their comments don’t necessarily reflect the opinion. By doing so they avoid misrepresenting the company. This can be hard however, given that the company likely lays claim to the intellectual property of the employee. If that’s the case, then actually the employee does represent the company regardless of the disclaimer in place, since all intellectual developments of that employee are owned by the company. How a company resolves that particular paradox is a challenge, as ultimately if they own the intellectual property of the employee then his/her views are representative of the company.
As businesses continue to accept that social media is here to stay they will also need to develop policies that monitor it’s use and represent them actively.
via Imagine Your Reality , Archive » Some commentary on social media policy.
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