Post-Commerce Marketing
If marketing is simply the most effective and persuasive possible communication, and can be though of beyond the mere selling of product–in other words take a structural approach to marketing and systematize it then use it as a rubric against which to measure any communication, product-related or not, then all forms of communication will become clearer and spread with greater fidelity. Studying marketing divorced from ’sales’ and tied instead to direct action, direct response, provides an interesting model, as does the proselytizer of an evangelical faith.
The importance of the new marketing revolution cannot be ignored – direct and open contact with a user base will always trump top-down indiscriminate messages, no matter how ubiquitous. Ultimately, the success of this method is tied to channel reputation and is an aspect of ORM, or online reputation management.
Post-Commerce Marketing is not the ideal title for this section, but other monikers seem equally unfitting – this management of signal-to-noise and the hypercognition needed to apprehend massive flows of data, weighed against an expert cultural base of knowledge, is essential for such an information manager engaged in channel reputation for a major named entity, and the purest form of this would be an agent maximizing profit potential on stocks directly by affecting online presence in reaction to market pressures throughout the day.
Categories: Recognition Economy