if there is one word I suspect is most misunderstood in the online world, it is ‘organic’

when I tell people that lsi and oso and all the related orm and smo stuff is a way to create an organic semiotic matrix, I am frustrated that this conciseness of language is lost on those who have a very different experiential model overlayed on their world. The analysis provided in this article helps me see a better way to frame this concern:

The No Follow Text Links Debate

…when you spend $1k a month on buying your way to the top of Google, that is not organic, it is forced and manipulated, it means that all the kids with their blogs etc will not be heard. It creates a divide where the rich get richer and the rest lose interest.

That is not what the net is all about. It never has been, and hopefully never will.

So it doesn’t surprise me at all that Google are doing this. What does surprise me is why I was one of only a handful of so called “experts” to predict this so early, out of the entire industry, and why people are a) getting upset about it b) are surprised

Of course, this was over a year ago, the internet has rapidly altered in the last few months, but the underlying assessment remains… Google rewards context and growth, and will always find out down the line if you try to short-cut your way around providing value to the searcher.