Online Social Optimization
August 29th, 2011

World Tech Round Up – Episode 47 – Kenradio.com

KenRadio Show, Ken & Andy talked about how Amazon will grab the new sub $100 tablet market, Why Samsung may want to buy webOS from HP and a whole lot more…..

http://kenradio.com/z/3838/world-tech-round-up-episode-47/

by publcindividual | Posted in Podcast | Comments Off | Tags: , ,
July 5th, 2011

Are we becoming slaves to the “like” button? — Tech News and Analysis

Neil Strauss argues that we are, and that all of this implicit and explicit voting that takes place in social networks is encouraging a kind of vicious conformity. We no longer reveal our true selves online, he says, because so many of us are obsessed with judging our conduct based on whether it is approved by our friends, followers or social graph. But is that true? And if so, is it social networking’s fault?

Strauss argues that widespread use of social-networking features such as the “like” button, the retweet and the +1 button that is part of the new Google+ are effectively training us to only respond to things that have become popular — and to govern our own behavior so that it gets more likes and retweets, which he says effectively suppresses any unusual or controversial opinion in favor of the mainstream or predictable.

via Are we becoming slaves to the “like” button? — Tech News and Analysis.

by unruh | Posted in Further Reading | Comments Off | Tags: , ,
July 3rd, 2011

Constantly Updating Workflow

One of the most frustrating, and exciting, problems of social media is that nothing remains stable for long, and every several days an ‘exciting, new’ product launches that requires research, testing, and evaluation.

Currently I’m waiting for Google+ to open up again – I’ve likely got about five or six pending invites, and have been added to circles and posts already (I know this because I keep getting email notifications) but I’ve yet to actually engage with the new service.

That said, I still have an Orkut profile – proof that just because it’s Google, it doesn’t mean it’s useful. I also have a Google Wave account – remember those?

It is this constant process of assessing buzz, hype, and functionality that precedes the distilling of a module for the Online Social Optimization course – currently I’m at a point where I think I can offer a valuable insight into crowdfunding as an approach to online promotion for independent media developers, but as always my writing and work is perpetually subject to change (and occasionally entropy).

More to come..

May 27th, 2011

How to Fund Indie Film

When I do a search on this keyphrase I expect to find useful information.

Not, as the case currently is, an article published in July of 1998 by Robert C. DiGregorio, Jr. as the top result on Google’s search engine results page. (Seriously? No mention of micro-payments??)

So I’m posting this as a way to hopefully alter that, and redirect people to a case study in how to fund indie film over on Indiegogo so you can see how transmedia professionals with immersive environmental theatrical performance skills tackle transmedia and crowdsourcing.














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