Happy holidays from the Skunkworks Operation here behind the mastermind at Public Individual.

I wouldn’t tell you to visit PublicIndividual.com and follow through on the information there if I didn’t have my own objectives. Would you be surprised if I told you that I made PublicIndividual.com for you? I did, it’s there to enable you to control your own online presence more easily, and to understand how you can become your own brand, online. With 2009, I’ll be updating the front page again, to more accurately reflect what I think most appropriate for the new year’s online social optimization.

Every four months or so, the internet’s landscape rapidly alters. Social functioning moves out of beta, or collapses due to lack of venture capital, or a new hot application hits the net, or google creates searchwiki, or in some other way the internet’s paradigm is altered. Let’s call this the theory of temporary relevance – every site you find functional will cease to function – Plan on this. If you do not own the server space, don’t rely on that interstitial space as an integral part of your long term plans.

Reflecting this belief, PublicIndividual.com will continue to evolve throughout 2009 and the videos now presented will be updated as will the spreadsheets and recommended sites. Listen to today’s OSOtip, and be sure to bookmark this site – we update frequently.