Social Optimization is something I have been thinking about and working toward for a number of years.
It’s an approach to online interaction with the intention of removing the interface – where the individual is more than just a little brother sending back chaotic remnants into some fractalopticon hivebrain collating and evaluating the media – although that does appear to be where the internet is at now.
Social optimization is social action, social activism, engaged and remaindered out through the body politic. The revolution is that the media is a cybernetic extension of self into society now–it could never be televised because the television screen went one way, as retina of the mind’s eye (to quote Oblivion at 7:23 into this youtube clip)–instead, the revolution is because it is always revolution, there is no end to symbolic action or social strain, and any and all networks where social interaction can occur will always and already host revolutionary activism within its structure. Co-option of the activist and co-option of the network are always already occurring. (The smoke signal recessional anticipates history.)
Bearing this in mind, Public Individual is about to evolve. I’ve mentioned before that the internet’s landscape radically and eternally alters every four months or so, and these last four months have been no exception. Given the nature of blogging, as well as the nature of the economy, staying on top of search engine marketing requires a significant investment of time, energy, and testing. No one out there is going to ever master the internet, they will only be able to ride it, surf it, and dance with it for a period of time. ScotlandSEOBlog.co.uk has an excellent article illustrating this very point, highlighting the frustration blogs are causing traditional SEO tactics.
Social optimization, however, is an approach which is rooted primarily in interactions, relationships, and semes. These valuational spaces can be precisely identified in a number of different ways, as the new and evolving framework is one based around opt-in self-identifying practices.
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