Online Social Optimization
May 27th, 2011

How to Fund Indie Film

When I do a search on this keyphrase I expect to find useful information.

Not, as the case currently is, an article published in July of 1998 by Robert C. DiGregorio, Jr. as the top result on Google’s search engine results page. (Seriously? No mention of micro-payments??)

So I’m posting this as a way to hopefully alter that, and redirect people to a case study in how to fund indie film over on Indiegogo so you can see how transmedia professionals with immersive environmental theatrical performance skills tackle transmedia and crowdsourcing.

April 13th, 2011

Don’t eat your face by being an asshat.

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http://findusonfacebook.tumblr.com/

Excellent tumblr blog above written by @ABlakeley which provides valuable clues on not being an asshat with your social media assets. Think carefully about relying on one social media third party network to be your primary replacement microsite though because when the site trends into a demographic you aren’t optimizing for, the results will only seem funny to others. (Thanks to the seemingly omnipresent @briansolis for pointing this out in a tweet earlier this morning.)

Attached is a rough beginning to the mind map I’m building, related in a parallel way to the link above.

September 12th, 2009

Memetics, Social Media Optimization – Further Reading

  • What Is a Meme and What Can It Really Do for Your Blog? – Bloggers know: playing your part in a meme brings links, increases traffic to your site and it’s fun. They don’t need special definitions to understand the meaning of “tag, you’re it.” When that Technorati statistic says so, …
  • Virus of the Mind by Richard Brodie Errant Dreams Reviews – There is a theory that memes ( units of information in a mind whose existence influences events such that more copies of itself get created in other minds ) , like viruses, exist to replicate themselves and so must infect as many people as possible. This idea draws from ideas in the fields of psychology, biology, and anthropology, and Richard Brodie’s book is based on the work of several scientists including Richard Dawkins, Daniel Dennett, and Douglas Hofstadter. He explores not only what memes are (from the perspective of various fields) but why they are so effective at replicating and infecting us.
  • KickApps- Social Media Applications – KickApps is not new to the web but it’s new to me so I thought I would share it with you. KickApps is community building platform that is incredibly easy to use. I am getting ready to create a community for one of my sites and I think I …
  • 8 Rules For Social Media Optimization | Internet Marketing Tips – Increasing the linkability of your site is one of the first and most important steps of social media optimization and SEO. The easiest way to get started with this is by adding a blog to your site and updating it regularly. …
  • Use of social media by Department of Homeland Security – Use of social media tools by government agencies to engage various audiences figures into the news frequently these days. Of particular interest is the recently expanded new social media tools the US Department of Homeland Security …
  • Social Media – Under the Microscope – There has been a stir in the SEO community; the buzz this past year has been all about social media. Getting your site listed on Digg, StumbleUpon, Netscape, whatever the flavor, it’s all getting to be the same. …
  • SEO copywriting candy: March 4, 2009 – Happy hump day again! Spring is in the air, can you feel it? The sun keeps shining and the snow is melting. And the temp is even up above zero — that’sa big deal here. Short of my daily weather report, things are rather quiet up here in …
  • Social Media is Creeping Further and Further – As a social media fan examples like this are so much fun to see, but imagine if you’d never ventured into Facebook or LinkedIn? How would you feel about seeing it creep in everywhere? Would you feel anxiety that you’re missing the boat …
  • 21st Century Outbreak – To date, millions of people have accessed CDC’s H1N1 information and updates through social media channels — including YouTube, Twitter, Facebook, Flickr, widgets, and through their mobile browser at m.cdc.gov — which has increased the …
  • How to display your social media profile widget on your blog … – You have multiples social media profiles, which you want your readers to be your friend, or part of your community. To shows what you have, you want to put your.
  • Blogging vs. Social Media – Edgy Mama – So is blogging still relevant? Or do you now spend more time on FaceBook/Twitter than you do reading blogs? I’ve been spending more and more time with social.
  • NCR 026: Twitter, social media in politics, and listener feedback … – Twitter, social media in politics, and listener feedback galore. Hosted by Bryan Person. Recorded from historic Boston, Massachusetts, USA and published for Monday, February 19, 2007. iTunes logo Subscribe to the New Comm Road podcast. …
  • KickApps- Social Media Applications – Members can upload videos, photos, and audio; All common media formats are transcoded and displayed in a custom Flash viewer; No 3rd party player or client-side software required; Strategically integrate your user-generated content …













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