Online Social Optimization
July 3rd, 2011

Constantly Updating Workflow

One of the most frustrating, and exciting, problems of social media is that nothing remains stable for long, and every several days an ‘exciting, new’ product launches that requires research, testing, and evaluation.

Currently I’m waiting for Google+ to open up again – I’ve likely got about five or six pending invites, and have been added to circles and posts already (I know this because I keep getting email notifications) but I’ve yet to actually engage with the new service.

That said, I still have an Orkut profile – proof that just because it’s Google, it doesn’t mean it’s useful. I also have a Google Wave account – remember those?

It is this constant process of assessing buzz, hype, and functionality that precedes the distilling of a module for the Online Social Optimization course – currently I’m at a point where I think I can offer a valuable insight into crowdfunding as an approach to online promotion for independent media developers, but as always my writing and work is perpetually subject to change (and occasionally entropy).

More to come..

April 13th, 2011

Don’t eat your face by being an asshat.

image

http://findusonfacebook.tumblr.com/

Excellent tumblr blog above written by @ABlakeley which provides valuable clues on not being an asshat with your social media assets. Think carefully about relying on one social media third party network to be your primary replacement microsite though because when the site trends into a demographic you aren’t optimizing for, the results will only seem funny to others. (Thanks to the seemingly omnipresent @briansolis for pointing this out in a tweet earlier this morning.)

Attached is a rough beginning to the mind map I’m building, related in a parallel way to the link above.

September 2nd, 2010

Why bother constructing identity online?

I asked the following question on twitter, and I’ll share the responses:

“if your twitter name isn’t your real name, why did you choose it?”

I was curious what kind of answers I would get. One was a single word, or should I say hashtag, @Brainwise’s ‘#Anagram’…

Another response led me to an entry where someone else had asked this same question regarding screen names.

Other great responses:

“..first name is what my dad wanted to call me, second name is a nickname I acquired about 20 years ago..”

“..My last name is Moon, and the obverse of a coin is the front, or “heads”, side. So Lunar Obverse is my public face…”

“cuz I didn’t want the whole world to know who I am…”

“it was mike_mccoy79. i thought notgroundlevel sounded cooler. also, it make me “feel” smarter then others…”

“I chose my twittername because it sounded “cute” to me at the time. Regret it now, sounds stupid & slightly sexual.”

I have to say, of the responses, the one I most identify with personally is Nysidra’s: “Nysidra is my Internet name. That’s almost the same as a “real” name, ja?”

Rocketjam takes it to another level, having spent a lot of time developing a kind of personal brand around his online presence slash “..twitter name…online identity thing” provided a link to his FAQ detailing where his name arose and what he does online.

So I titled this post, why bother constructing identity online? I think the answer is first, that it is fun – identity tourism is a kind of theatrical performance, and speaking through a mask provides a kind of empowerment. However, quickly that mask becomes an extension of the ego, a kind of armament of the id even. That is possibly the most important secondary reason – it provides a kind of personal narrative for internal dialogue – and a way to accrue presence in a social space without the physical restrictions that govern meatspace. I don’t dare attempt to tie any sort of trends to this kind of anecdotal sampling, but I do think the way that identity is deliberately constructed an endlessly fascinating area of research.

November 4th, 2009

Imagine Your Reality , Archive » Some commentary on social media policy

When employees use social media they need to include a disclaimer that makes it clear that their comments don’t necessarily reflect the opinion. By doing so they avoid misrepresenting the company. This can be hard however, given that the company likely lays claim to the intellectual property of the employee. If that’s the case, then actually the employee does represent the company regardless of the disclaimer in place, since all intellectual developments of that employee are owned by the company. How a company resolves that particular paradox is a challenge, as ultimately if they own the intellectual property of the employee then his/her views are representative of the company.

As businesses continue to accept that social media is here to stay they will also need to develop policies that monitor it’s use and represent them actively.

via Imagine Your Reality , Archive » Some commentary on social media policy.

by unruh | Posted in Quotes | Comments Off | Tags: ,
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