Online Social Optimization
July 3rd, 2011

Constantly Updating Workflow

One of the most frustrating, and exciting, problems of social media is that nothing remains stable for long, and every several days an ‘exciting, new’ product launches that requires research, testing, and evaluation.

Currently I’m waiting for Google+ to open up again – I’ve likely got about five or six pending invites, and have been added to circles and posts already (I know this because I keep getting email notifications) but I’ve yet to actually engage with the new service.

That said, I still have an Orkut profile – proof that just because it’s Google, it doesn’t mean it’s useful. I also have a Google Wave account – remember those?

It is this constant process of assessing buzz, hype, and functionality that precedes the distilling of a module for the Online Social Optimization course – currently I’m at a point where I think I can offer a valuable insight into crowdfunding as an approach to online promotion for independent media developers, but as always my writing and work is perpetually subject to change (and occasionally entropy).

More to come..

May 27th, 2011

How to Fund Indie Film

When I do a search on this keyphrase I expect to find useful information.

Not, as the case currently is, an article published in July of 1998 by Robert C. DiGregorio, Jr. as the top result on Google’s search engine results page. (Seriously? No mention of micro-payments??)

So I’m posting this as a way to hopefully alter that, and redirect people to a case study in how to fund indie film over on Indiegogo so you can see how transmedia professionals with immersive environmental theatrical performance skills tackle transmedia and crowdsourcing.

September 5th, 2010

so about my android phone..

I love this thing.  It’s not perfect. I’m running an htc incredible on verizon and it’s got some flaws: battery life (especially since recent upgrade). Verizon insists I must have skype, and no matter how much I try to kill it with advanced task killer free, Skype mobile™ pops right back up and keeps on running.  This alone is enough to leave me perpetually irritated, although I can’t exactly say why.  But other than crapware that won’t go away, this phone does kick some ass, and I’ve found myself relying on some apps over the last month since I”ve gotten this phone. I’ve been very interested in Android as a development platform, and it’s very interesting to see apps such as Luach for Android which aren’t even available within the Android Marketplace still having a presence on the phone’s platform through alternate distribution methods.  That alone is a reason to be excited  by what the Android platform represents – a decentralized development space will create some amazing tools very, very quickly.  (& yes I know this list will age just as quickly.)

One application I do not think will be disappearing any time soon is ‘Layar‘ – a kind of augmented reality browser that overlays the video camera display in real time.  I downloaded it specifically to have access to the TweepsAround layar, which superimposes all nearby geographically tagged public tweets onto the video display of my phone.  Absolutely fascinating, although a pretty big battery suck – I feel very strongly that this kind of interface is only going to become more popular.

Speaking of twitter, I played with a number of twitter apps on android.  I actually continue to use all of them, to greater and lesser degrees, including TweepsAround, I also have Twitter’s official android application, Seesmic for Android, and Twidroyd, which I purchased.  Of these, I use twidroyd for multiple accounts and seesmic for my main account on twitter, and I’ve been fairly happy with that arrangement.

I mentioned Zenonia above, I’ve also purchased Radiant, and both of those two games were worth the couple of bucks I spent on them, in terms of time I’ve spent actually playing them.  I won’t bother listing any of the games I haven’t played more than once.  Somewhat connected to that, I’ve also become quite fond of the tarot for android application Tarotbot I’ve been able to be part of the beta test on, and which is now in full release.  (Here is an interesting interview with the developer of Tarotbot and his call for additional tarot deck artwork.)

I also incorporate both wordpress’s app and tumblr’s app into my daily blogging, and – being the political geek I am – I also use the Congress application every couple of days out of a kind of need for over-saturation.  I do take in a lot of news through the phone, both through google news (usually just through the aforementioned Dolphin browser) or through the NPR app.  And of course, twitter itself..  and I’m also linked in to YouTube directly with another app.

What is missing from my phone, by choice, is Facebook.  I’m sure there’s great facebook apps, I just don’t care to use them.  I do, however, have ACV, DieDroid, and a Star Trek Sounds and Ringtones app plus a Combadge app.  I purchased an Hours application and Delux Moon, both to get a feel for how useful this phone might be as a “magickal” tool.  I even found a app called Magick, but, beyond the magical compass, I haven’t found it to be of much use.

What I do find myself playing with thought is Retro Camera, FXCamera, and Sketcher, often just uploading the results directly to Flickr accounts.  I can also upload to my server, thanks to AndFTP, easily one of the most valuable of the apps I am using, and ASTRO, which gives me a much better look at the files on my htc incredible.  Finally, I love Gmote - an app that turns my phone into a way to browse media on my computer and run a presentation or just turn my phone into a touchpad – pure genius.  Again, my phone isn’t perfect, but these apps are very much worth exploring if you’ve got an android phone of your own.

November 30th, 2009

Today’s Online Social Optimisation Alerts

Social Media FAQs
Search Engine Watch
Q: What is the “next big thing” in social media marketing? Q: What about
those who just want to say, “Enough of this online chatter, I just want to
connect …
<http://searchenginewatch.com/3635775>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://searchenginewatch.com/3635775&hl=en>

Retailers, technology companies looking to avoid ‘creepy factor’ in figuring …
Chicago Tribune
People may be sharing more personal information than ever via online social
networks, but there remain many subtleties to consumer behavior that …
<http://www.chicagotribune.com/business/chi-mon-smarter-web-1130-nov30,0,5285561.story

>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.chicagotribune.com/business/chi-mon-smarter-web-1130-nov30,0,5285561.story&hl=en>

Go to SES Chicago for 12 bloggers blogging
Search Engine Watch
… news, interviews and how-to articles about natural search optimization,
paid search marketing, social media and online public relations.
webmasterradio. …
<http://blog.searchenginewatch.com/091130-073545>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://blog.searchenginewatch.com/091130-073545&hl=en>

Affordable and Incredibly Fast SEO Marketing and Optimization SEO Services For …
PR-inside.com (press release)
You must realize by now that the right optimization seo services or seo
marketing for your business can get you the online exposure, leads, and
customers, …
<http://www.pr-inside.com/affordable-and-incredibly-fast-seo-marketing-r1607975.htm>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.pr-inside.com/affordable-and-incredibly-fast-seo-marketing-r1607975.htm&hl=en>

Search Marketing Agency and High Tech PR Firm Jointly Present Value of Content …
TMCnet
The free webinar will focus on ways to improve search engine optimization
results and lead generation through multiple content marketing tactics. …
<http://www.tmcnet.com/usubmit/-search-marketing-agency-high-tech-pr-firm-jointly-/2009/11/30/4507237.htm>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.tmcnet.com/usubmit/-search-marketing-agency-high-tech-pr-firm-jointly-/2009/11/30/4507237.htm&hl=en>

SEO Packages: Store.Iovista has just the right SEO Packages for Yahoo Stores
PR Urgent
… right SEO packages, the website store.iovista.com offers the most
appropriate Pay Per Click (PPC) packages and Social Media Optimization
(SMO) packages. …
<http://www.prurgent.com/2009-11-30/pressrelease66405.htm>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.prurgent.com/2009-11-30/pressrelease66405.htm&hl=en>

Jenesys Group, LLC offers Monthly Hands-on Classes
MediaSyndicate (press release)
Posted to MediaSyndicate.com (Nov 30, 2009 – 08:14 AM) : Hands-on training
classes on social media and online marketing organized by Michigan based
online …
<http://www.mediasyndicate.com/index.php?name=News&file=article&sid=14979>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.mediasyndicate.com/index.php%3Fname%3DNews%26file%3Darticle%26sid%3D14979&hl=en>

Smile Reminder unveils new line of Xtend Platform features
Dental Economics
Social networking yool helps dentists extend and share their practices
through the communities of Facebook and Twitter to increase online
visibility by …
<http://www.dentaleconomics.com/display_article/371373/54/none/none/DEPnw/Smile-Reminder-unveils-new-line-of-Xtend-Platform-features>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.dentaleconomics.com/display_article/371373/54/none/none/DEPnw/Smile-Reminder-unveils-new-line-of-Xtend-Platform-features&hl=en>

Web Design Company Mumbai–Web Developer–Web Designer–Services Five Online now …
BigNews.biz (press release)
… link building, social media optimization, Press Release, Article and
Directory Submission, etc. he is very confident to establish Five Online as
a major …
<http://www.bignews.biz/?id=825757&keys=Web-development-designers-developers>
See all stories on this topic:
<http://news.google.com/news/story?ncl=http://www.bignews.biz/%3Fid%3D825757%26keys%3DWeb-development-designers-developers&hl=en>

=== Google Blogs Alert for: online social optimization ===

Holiday Shopping With Social Media « Social Media Optimization
By Shaza
Shoppers are apt to hunt down deal, online and off, and as Black Friday and
the Christmas rush approaches it’s no surprise to see how business have
taken advantage of social media channels to promote specials. BOOKMARK IT

<http://www.social-media-optimizations.com/social-media-optimization/holiday-shopping-with-social-media>
Social Media OptimizationSocial…
<http://www.social-media-optimizations.com/>

The Smart Way To Get More Twitter Followers | Social Network …
By tmwwtw
There are many website URL shortening services online. Once you shorten
your URL use that in your twitter post. What is more you will also be able
to follow in real time how many clicks your URL on twitter receives. …
<http://social-network-optimization.blogspot.com/2009/11/smart-way-to-get-more-twitter-followers.html>
Social Network Optimization
<http://social-network-optimization.blogspot.com/>

Vizu Focused On Brand Lift Instead Of CTR For Ad Campaigns Says …
By John Ebbert
Our “sweet spot” includes any company that is trying to maximize the value
they derive from online brand advertising. For Publishers and Ad Networks,
we help them grow sales – by incorporating brand lift feedback into their
offering, … Some of the most interesting work we have done is in the
social media realm, such as measuring the branding effectiveness of virtual
goods, branded games on Facebook, and even time based exposure on a social
media oriented network. …
<http://www.adexchanger.com/research/vizu-beltramo/>
AdExchanger.com: Digital Media…
<http://www.adexchanger.com/>

Inbound Marketing – Are You Doing It? | intersection of online and …
By Mark Story
In the interactive Web, I refer to this practice as SMO or Social Media
Optimization – the art and science of escalating the findability of
social objects within social networks and the blogosphere. My dos centavos?

<http://www.intersectionofonlineandoffline.com/inbound-marketing-are-you-doing-it/>
intersection of online and offline
<http://www.intersectionofonlineandoffline.com/>

BIGLIST Search Marketing Blogs 113009… (Online Marketing Blog …
Absence makes the heart grow fonder and we know online marketers already
like the BIGLIST of online marketing blogs reviews. This new update that is
decidedly focused on search engine optimization should start your week off
right. While we have a good looking group this week, … Online Marketing
Blog Nov 23 09. Previously, I explored the intersection of social media and
PR and explained why it is so important communications professionals
leverage digital channels. …
<http://technews.am/conversations/online-marketing-blog/biglist_search_marketing_blogs_113009>
TechNews AM
<http://technews.am/>

=== Google Web Alert for: online social optimization ===

Vreebit Aims to Change Online Social Networking ISEdbCOM
Search Engine Optimization & SEO Copywriting Headquartered in Tampa FL SEO
… It’s a social networking tool that combines traditional online social

<http://www.isedb.com/db/articles/2177/1/Vreebit-Aims-to-Change-Online-Social-Networking/Page1.html>














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