Online Social Optimization
January 5th, 2009

NIN’s CC-Licensed Best-Selling MP3 Album

Thanks to doshdosh…VIA – Creative Commons

Aside from generating over $1.6 million in revenue for NIN in its first week, and hitting #1 on Billboard’s Electronic charts, Last.fm has the album ranked as the 4th-most-listened to album of the year, with over 5,222,525 scrobbles.

Even more exciting, however, is that Ghosts I-IV is ranked the best selling MP3 album of 2008 on Amazon’s MP3 store.

Take a moment and think about that.

NIN fans could have gone to any file sharing network to download the entire CC-BY-NC-SA album legally. Many did, and thousands will continue to do so. So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked.

A social media content strategy that hopefully will finally erode the issue of piracy once and for all.

January 4th, 2009

#1: In 2009 the shibboleth is ‘Organic’

if there is one word I suspect is most misunderstood in the online world, it is ‘organic’

when I tell people that lsi and oso and all the related orm and smo stuff is a way to create an organic semiotic matrix, I am frustrated that this conciseness of language is lost on those who have a very different experiential model overlayed on their world. The analysis provided in this article helps me see a better way to frame this concern:

The No Follow Text Links Debate

…when you spend $1k a month on buying your way to the top of Google, that is not organic, it is forced and manipulated, it means that all the kids with their blogs etc will not be heard. It creates a divide where the rich get richer and the rest lose interest.

That is not what the net is all about. It never has been, and hopefully never will.

So it doesn’t surprise me at all that Google are doing this. What does surprise me is why I was one of only a handful of so called “experts” to predict this so early, out of the entire industry, and why people are a) getting upset about it b) are surprised

– By the Psychic SEO

Of course, this was over a year ago, the internet has rapidly altered in the last few months, but the underlying assessment remains… Google rewards context and growth, and will always find out down the line if you try to short-cut your way around providing value to the searcher.














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